Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. However, its products are now sold in more than 130 countries worldwide.įor more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit Warner Bros. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund.
The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play.
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